Overview
What type of product
Foreteller is a white label forecasting tool (Saas) for banks and real estate, serving private individuals. Its core purpose is to provide users, especially homebuyers, with a user-friendly and educational financial decision-making platform.
My task
Investigate and enhance the user experience with Foreteller's results page and data visualization, a project central to my 2022 school thesis.
The final result
Leveraging interviews and usability testing, I redesigned the existing result. An interactive bar chart combined with a detailed financial table, offering users a holistic view of their economic conditions.
Customer
Econans
Period of time
Jan-May 2022
20% pace
Team
Solo project
My takeaways
This was a fun project, but due to changes in the company's orientations, Forteller has not been developed with these improvements in data visualization. However, this project has been a great advantage for another product within the company where graphs and visualizations have been part of the results page.
If I were to continue working on the project, I would likely work on the following items to improve the user experience.
Design a responsive prototype for tablet and desktop.
Conduct usability tests throughout the new flow for Foreteller 2.0 to see how users perceive the results in relation to the information they entered.
When and if the design is implemented, add some sort of web analytics tool such as Hotjar etc. to learn about how users are interacting with the new data visualization and result page.
Want to know more details about this project? Feel free to contact me!
emma00valfridsson@gmail.com
Gothenburg, Sweden